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Human Computer Interaction (HCI) expert and technology strategist. Track record of successful independent technology interventions for community engagement as well as co-leading an innovation strategy firm. Computer Science PhD candidate University College London (funded by Intel).

Mara is a partner and senior strategist at Ideas for change where she consults on innovation, user engagement, and accelerated growth business models (see our latest framework @pentagrowth). Since 2010, she is an advisor at Centre of Contemporary Culture of Barcelona, on topics such as technology enhanced expositions, user participation and future trends.

Mara holds a BA in Audiovisual Communications, a postgraduate diploma in Media Arts and a Msc in Cognitive Systems and Interactive Media (Universitat Pompeu Fabra, Barcelona, Spain). She is a PhD candidate at the Intel Collaborative Research Institute on Sustainable Connected Cities (ICRI-Cities) at University College London (UCL). She is also a member of the UCL Engineering Exchange, advisor at the Open Faculty, contributor to theSharing Cities Network, and co-organiser of the Ouishare Collaborative Economy Research Network.

She has worked as a video journalist, has been a university lecturer and and research assistant at the Group of Interactive Technologies (GTI), at Universitat Pompeu Fabra (Barcelona).

More info: Twitter, Facebook,  LinkedIn and Transmedia blog.

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