Lo dijo Jeff Gomez. Sobre el poder del transmedia storytelling

“Right now, we are experiencing a moment of radical technological change, with seismic shifts in the way that entertainment is conceived, produced and distributed. Savvy companies and producers, including the creators of Lost, Flash Forward, Day One, Star Trek and Halo are incubating concepts that are designed to captivate and interact with audiences across an array of media platforms. Jeff Gomez, a leading expert at developing entertainment properties and premium brands into highly successful transmedia franchises, will provide attendees with a glimpse into the future of transmedia storytelling. With an emphasis on vanguard techniques for conceiving, developing and implementing engaging and immersive cross-platform narratives, Jeff will ready attendees to enter into and dominate the world of transmedia.”

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