Lo dijo Pierre Lévy. Sobre la naturaleza libre de los memes

“… Es claro, la persona piensa, pero es porque una mega-red cosmopolita piensa dentro de ella, ciudades y neuronas, escuela pública y los neurotransmisores, sistemas de signos y reflejo. Cuando dejamos de mantener a la conciencia individual como centro, descubrimos un nuevo paisaje cognitivo, más complejo, más rico”.

[Lévy, Pierre: As tecnologías da inteligencia. Editora 34. Sao Paulo, 1999]

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About Mara Balestrini

Mara Balestrini is a “cultural technologist” and a PhD candidate at the Intel Collaborative Research Institute for Sustainable Connected Cities [http://www.cities.io/]. She believes that ubiquitous technologies can empower citizens to create in a collaborative way and transform society. In order to test this idea she has developed and collaborated in many projects across Latin America and Europe such as Taller de celumetrajes, an itinerant film school using mobile devices; MobilePOEMES3gp, an installation for digital citizen-generated poetry; MobileCells NOW, a user-generated mobile app to celebrate indie culture in Barcelona; or CrowdMemo.org, a smart-education prototype to augment the physical space with the crowdsourced memories of the community, among others. Mara holds a BA in Audiovisual Communications, a postgraduate degree in Media Arts and a MSc in Cognitive Systems and Interactive Media (UPF, Barcelona, Spain). Mara is a strategic planner at Ideas for change where she consults on Smart cities, citizen driven innovation and open business models. She also manages the digital communication of the We are not ants social innovation network. Since 2010, she is an advisor at CCCB Lab, Center of Contemporary Culture of Barcelona, where she consults on how to enhance expositions and participation using new technologies. She has worked as a digital and video journalist, has been a university lecturer and an assistant researcher at the Group of Interactive Technologies (GTI), at Universitat Pompeu Fabra, where she investigated on Human Computer Interaction, Ubicomp and Computing Supported Collaborative Learning. To read about Mara’s research project, visit: http://www.cities.io/project/encouraging-prosocial-behaviour-through-technology/

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